Record Laser in use for X Games
Different times calls for different approaches. The undisputed leader in extreme sports brings its logo to a new digital ecosystem.
Different times calls for different approaches. The undisputed leader in extreme sports brings its logo to a new digital ecosystem.
Founded by sports media conglomerate ESPN, the X Games enlisted the team at WKNDHRS Studio, who—alongside notable contributions from designers including Noé Garsoux and Manas Trivedi—developed an entirely new visual system.
— More than just an update the rebrands unravels a full fresh visual style one kickflip at a time 🛹
— More than just an update the rebrands unravels a full fresh visual style one kickflip at a time 🛹
Their brand identity features Record Laser as the primary wordmark. With its sharp, unapologetically retro-futuristic aesthetic, delivers a high-impact presence that mirrors X Games velocity and adrenaline.
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